For the home, how to quickly improve the trading volume is everyone is looking forward to, but the good things are grinding, during the opening period, many people have experienced is like a tortured waiting, and sales have not made any progress, obviously as a seller if only focus on the product on the shelf, sit and wait for customers to knock on the door, and do not pay attention to traffic, surface optimization and a series of operations to enhance the possibility of transaction, There's no way a noodle like that would work. All right, cut the crap, let's get real, from step one!
A large part of the traffic from search, so how to set keywords is crucial, for the shop, keywords and the title of the product is directly related, then how to optimize the title to increase the probability of being searched, let's talk about it from several aspects in detail.
The order of keywords: say double-door refrigerator, write double-door or refrigerator first when searching, the tips given are not the same, as shown in the following figure, but for sellers, should the title be written as "double-door refrigerator" or "refrigerator double-door"? Which titles in which order are more likely to be searched?
For this point can be verified by the index: as shown below: the search volume of the two orders is not at all on the same order, obviously the refrigerator double door is a suitable title.
Whether Spaces or special characters are added between keywords: From the actual search volume, adding Spaces does not affect the search results, and the order of keywords in the case of Spaces does not affect the search results. Summary: 1, keywords have the order of points, different combinations will affect the search results, 2, as far as possible to make the title compact, more keywords, but do not have special characters, 3, keywords = core words + descriptors + secondary keywords
Keyword Settings of similar products should be different, do not repeat keyword Settings, do not stack keywords: Similar products when writing the title is best to put some different attributes and characteristics in, so it will be able to bring more search traffic, on the contrary, if the repeated setting of keywords, that is, can not increase the search volume, will also be because the title is too similar, is considered to be repeated distribution, and stack keywords and products can not, may also be punished for violations.
Often optimize keywords: at different times, the keyword ranking is not the same, the same is the dress, but the different group ranking results are different, the same ranking, the search volume is different in different periods, so it is necessary to often optimize keywords according to the situation.