As more and more entities participate in the network market, the competition between the network is becoming more and more intense, and the two levels of differentiation of the network are becoming more and more obvious, big sellers are divided into more traffic, shop more and more to buy better, small and medium-sized sellers can get less and less traffic, and sales are not not on, lukewarm. It can be seen that traffic has an important impact on shop management, and drainage has become an important job for sellers to operate the network. However, the drainage is not only the flow in, but the introduction of effective flow to the shop. To introduce effective traffic to the shop, in order to better convert these traffic into sales, so that the shop profit. Let's talk about how to improve the effective traffic of the network. 1. Drainage through train. The advantage of the through train is its large flow rate and high conversion rate. Through the through train, the shop can first be accurately drained and a large amount of effective flow can be introduced to the shop. The second is to help lay out the keyword click rate, affecting the ranking. Through train is the most direct and effective way to increase the effective flow of shops, but it is necessary to control the promotion cost to avoid exceeding the income. 2, through the "trial" to drain. Because of the limitations of the network itself, more and more buyers are more inclined to rational consumption when shopping online, many buyers want to try before buying goods, and decide to buy after satisfaction with the trial, "trial" is also generated. Network through the "trial", so that the shop goods exposed in front of a large number of buyers, attract the shop of potential buyers to pay attention to the shop goods, hook buyers want to have the desire to shop goods, introduce these potential buyers through the "trial" into the shop to view the details of the shop goods, to the shop to introduce effective traffic. And in the process of "trial" in the network, buyers who get the trial products will help to share the products with their fans and friends around them, and will also introduce some effective traffic to the shop. The influx of both flows increases the effective flow rate of the shop. 3. Improve search ranking and introduce effective traffic. Net sellers all know the impact of search ranking on traffic, search ranking can improve traffic, and these search traffic are buyers with a clear purpose, but also quality and effective traffic. There are many ways to improve the search ranking of the network, and some common methods include optimizing the main chart, control the shelf time, window recommendation, and so on. Let's talk about a new way to quickly improve search rankings - search trials. Search trial is the test customer alliance to increase the search function on the basis of trial promotion, through the search trial to improve the popularity of goods, sales, collection sharing, click rate, search volume and other factors, and then quickly improve the search ranking. The search ranking of the shop goods is higher, which can introduce more effective traffic to the shop. Through the above three methods, the means of external promotion to improve the effective traffic of the network, so that the shop and more traffic, so that these traffic can be more converted into sales, so that the shop more profit.