This is not to teach you how to negotiate, but to make you a true negotiator from the inside, and to make these negotiation skills and strategies as integral to you as your personality. Once these techniques are internalized, almost every negotiation you conduct will improve.
Change of thinking
Time and energy
The first goal is clear. For example, if you want a raise and you can't get one -- the negotiation has failed. Your goal is not to get a raise. Your real goal should be to live a better life.
So maybe you can sign a loan in your name so that you can live in a better house with lower monthly payments; Or you could be given more time off so you can work part-time. Therefore, everything you do in the negotiation should definitely bring you closer to your goal in the negotiation.
The second important problem is the other side. In the entire negotiation, you are the least important person and the most important person is the other person - successful negotiators observe the other person carefully, focus on the other person, and ultimately achieve their goals more effectively. In other words, you have to feel out the mood and situation of the person opposite you at this moment, even if he is an old acquaintance with you, even if he is your spouse.
To be more specific, the key to getting someone to give you what you want is to respect them. Often, respecting the other person will give you unexpected and lucrative rewards.
The next time a service provider, such as a waiter or customer service representative, makes a mistake or doesn't accurately meet your request, don't scold them or be nasty to them. This will not help you achieve your goals. Instead, respect them and acknowledge their ability to do better. It's the opposite of the usual furious response, but it works.
The third point is the principle of non-equivalence. That is, something that one party values and the other party does not value is exchanged. The fourth point is to use the other party's principles. This technique is especially effective for difficult negotiators. For example, you can use a third party to ask, "If your CEO were to hear this for himself, would he approve of this?"
The fifth problem is communication. Most people lay out the facts at the outset of a negotiation. However, most people in this world are not interested in facts or reason. In a negotiation, we should start by asking: Is the other person ready to listen to me? To know the answer, you have to understand the picture in the other person's head: their perspective and feelings, their view of you, and their view of the world.
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One way to effectively improve communication: Summarize frequently. Switch roles. Be calm. Look for small, unremarkable signs. Common needs. Respect differences.
Don't try to use your power to achieve your goals. This sends a message of tension and conflict, forcing the other person to do things against their will, and ultimately only provokes resentment and revenge.
However, in some cases, it is immoral to provide certain intangible assets to others, such as medicine, gifts to doctors, bribes to personnel, etc. The intangible asset you're looking for must be legal.